The increasing popularity of smartphones and tablets has transformed the betting landscape in Africa, with a massive shift towards mobile applications. In 2026, over 70% of bets on the continent are placed via these devices, signaling a fundamental change towards a mobile-first approach. This evolution is driven by the convenience, accessibility, and improved user experience offered by betting apps.
Desktop platforms are increasingly seen as obsolete, with iGaming operators adopting mobile as the new norm. More than 94% of African users prefer to bet from their smartphones, prompting companies to adapt their products and services accordingly. Companies like 1xBet were among the first to recognize this trend, offering optimized mobile versions of their websites and dedicated apps for iOS and Android. These applications allow users to bet on the go and stay connected to their favorite games at all times.
The African online gaming market has experienced considerable expansion, exceeding $17.6 billion. With over 440 million active players, the continent has become a hotspot for iGaming. In many African countries, smartphones have become the primary means of accessing betting platforms, highlighting the need for operators to offer high-performance mobile experiences.
Technical optimization is essential to ensure a smooth user experience, especially given the often unstable Internet connections and the diversity of devices used in Africa. Applications like 1xBet prioritize low data consumption and stability, even on devices with limited resources. In addition, localization is a key success factor in the African iGaming market. Operators must adapt their interfaces and payment solutions to local specificities. In Africa, cash transactions via agents and mobile payment services are widespread, and their integration into betting apps is essential.
Beyond the competitive advantages highlighted in advertisements, users now prioritize the performance and experience offered by operators. Platforms like 1xBet mobile focus on speed, stability and ease of use to create an optimal gaming environment. As a pioneer of the "mobile first" approach, 1xBet was awarded the "Best on Mobile 2026" award at the SiGMA Africa 2026 summit. This recognition demonstrates the growing importance of mobile applications in the betting sector in Africa.
Africa represents a significant opportunity in the global iGaming sector, thanks to its young population, rapid mobile adoption and a passion for sport. The three main markets, South Africa, Kenya and Nigeria, are expected to generate more than $1 billion in revenue over the next five years. To succeed in this market, operators must adopt a mobile-first approach, in-depth localization and rigorous regulatory compliance.
The African betting market is expected to reach $11.27 billion by 2032, with an annual growth rate of 7.06% between 2024 and 2032. The rise of mobile applications and improved connectivity should continue to drive this growth.
